Honestly, these look like secondary logos. The top one looks like the little golden sticker on the bottom of whatever you bought that has the logo and "Made in China" on it. The bottom one is just off, from the cut out section of the top line to the jumbled wording on either side of the crown where lack of spacing seems to be an issue.
Is there a certain theme we're going for here? Like a newspaper or something?
Not a fan of the top one -- reminds me of Yuengling beer. The bottom one I like better.
If we synchronized the bars (the top bar with the break - duplicated below) would that be better? Spacing is an issue with the text below because copy was still being changed (and could be -- hence why there's two fields for established / 26 years old), so it didn't 100% lock before Chad posted -- far as I remember hearing
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Also, believe we changed the faded gray to a more uniform black on the more recent pass. *shrug*
Mostly, far as I know, these are ideas / versions to get people thinking / make suggestions to get a final awesome version out there. As for what Chad wants, I assume something more classic, regal, hipster like. *shrug* Something semi-minimialist. I'm sure Chad would be able to say better