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SWIFT- The Rise and Fall

John Doe

The Anorexic Ethiopian
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In 2009 CEO Colin Corvitz of SWIFT sought to promote his company to a larger scale audience. The original SWIFT Company never had a contracted roster; it was independent fighters looking to make it in the industry and used SWIFT as a means to have their names amplified throughout the sport.

Seeking more money and a bigger overhead Corvitz teamed with sponsor Shiner LLC. However after five shows of its main program, Retaliation, which aired on SWIFT’s private channel MMA-HD budget issues could not be ignored. Shiner LLC decided to separate from SWIFT in early 2010 cutting SWIFT’s budget by 3/4s.

However, even with the backing of prime time slots the company couldn’t sustain the high end contracts, trainers, facilitations, and traveling expenses.

Before the first pay-per-view One Shot at Glory, which featured long time wrestling legend Jonathan Marx and SWIFT’s home grown Landon Price, the company filed for bankruptcy and the pay-per-view deal was dissolved. The biggest show for SWIFT would not air on pay per view due to lack of funds. Staying true to his word however, Colin Corvitz made sure paying fans were able to see the fights as promised and the card was not cancelled.

Following One Shot at Glory all remaining assets were sold to Shiner Incorporated (formally Shiner LLC). The original personnel involved with SWIFT such as the commentary team (Troy Young and Andrew Parker) would remain on staff as reporters for Shiner Magazine however Josh Fieldings (booking) and Colin Corvitz were terminated entirely.

Replacing them both would be Shiner Inc’s CEO Toby Withers who is known for his ruthless antics and fighter parings. Most MMA fans consider Toby inhumane and allowing for fights to continue beyond what they should.

With Shiner using the majority of funds from their national wide magazine and a new approach to MMA Withers believes that by providing SWIFT a new atmosphere that the product can strive and grow larger than ever imagined by Colin Corvitz.

The biggest change was the elimination of weight classes. Entirely. The biggest protests came from the gaming commissions in which SWIFT was originally scheduled to travel to, but with much convincing and the biggest item being revenue a deal was made for weight restrictions.

The rehiring to SWIFT: MMA of Troy Young, Andrew Parker, Allison Retty (On the beat reporter), and Josh Harper (ring announcer) were enacted as of 07/26/2011 with no set contract date for airing.

Shiner Inc. made a deal for a time slot contract with ESEN on 07/31/2011 with no indication as to when airing of the flag ship show “Retaliation” will begin.

ONE SHOT AT GLORY-

Jonathan Marx defeated Landon Price in round three of the five round fight making him the first and current SWIFT: MMA Champion. Following this match up SWIFT would dissolve and assets would be controlled by Shiner Incorporated.

Due to the re-launch of SWIFT there has been many questions in the media regarding the SWIFT title. One fighter contract signing has been released.

Jonathan Marx will be returning to SWIFT and will retain the title he earned at One Shot At Glory.
 

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